The objective of this study is to highlight the process of cultural alienation of the migrants’ subjects through Medias in Bulawayo’s We Need New Names. Indeed, like other immigrants’ characters, the protagonist Darling is culturally upset when she arrives in the host society and discovers other values different from those of her home country. In the process of her interaction with Western culture, a “third culture” (Bhabha, 1994) emerges, one that gradually leads to her deculturation. Noticeably, the novel shows that the main factor of the immigrant’s cultural mutation is connected to the Medias that play the role of cultural metamorphosis.